How much does a website cost in Portugal?
It mostly depends on who builds it: an agency or freelancer charges a one-off fee (plus maintenance later), do-it-yourself builders are cheap but the work is yours, and managed services like WebGenPro include everything in one monthly fee. This guide explains what each model really costs — including the costs nobody mentions.
The three ways to get a website (and what they cost)
Typical Portuguese market figures for a small business presentation website.
Agency or freelancer
A custom project paid once. Quality varies widely with budget, and future changes, hosting and maintenance are usually billed separately. Makes sense for complex projects with a dedicated budget.
Do-it-yourself builder
Platforms like Wix or Squarespace, where you assemble the site yourself from templates. The plan is cheap — the real cost is your hours building, tweaking and maintaining it, and the result depends on your eye for design.
Managed service (WebGenPro)
We design, publish and maintain the site for you: custom design, domain, hosting, SSL and changes included, online in 48 hours with no setup fees. The best of both worlds for a local business.
The costs nobody tells you about
The domain renews every year
A .pt or .com typically costs 10–25 EUR/year. Many platforms offer the first year and charge for renewal. At WebGenPro the domain is included in the monthly fee.
Hosting and SSL certificate
A website needs to live on a server and be served over HTTPS. Bought separately, hosting typically costs 3–15 EUR/month. It is also included in our plans.
Changes and maintenance
Prices, opening hours, photos and services change. On an agency project, each change may be billed; on a builder, you make it yourself. On a managed service, you ask and it is done.
Your time
The most ignored cost. Dozens of hours assembling a do-it-yourself site are hours taken from your business — at the value of your hour, the 'cheap' model often ends up expensive.
Frequently asked questions
How much does a simple small-business website cost?
In Portugal, a presentation website built by an agency or freelancer typically costs between a few hundred and several thousand euros, paid up front. Alternatively, subscription services like WebGenPro include design, domain, hosting and changes in a fixed monthly fee, with no upfront cost.
Why do agency quotes vary so much?
Because the price reflects hours of work: number of pages, custom design vs template, copywriting, photography, SEO and deadlines. Two quotes for 'a website' can describe completely different projects — always compare what is included, not just the final number.
Is a 'free' website really free?
Builders' free plans serve your site on the platform's subdomain, with ads and no custom domain — which inspires little trust in customers. For a serious business, a paid plan (or a managed service) is the realistic starting point.
What is included in WebGenPro's monthly fee?
Professional design done by us, a custom domain, hosting, SSL certificate, contact form and changes to the site — online in 48 hours, with no setup fees and no hidden lock-in.
Simple plans
No hidden fees, no long contracts